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Copywriting Swipe Files: Worth The Fuss? And How To Create One

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July 8, 2022

about the blogger

Ami is a creative copywriter and the proud owner of Ami Writes. She’s been casting wordy spells for over 7 years and transforming businesses into brands is her speciality. Ami’s high-key obsessed with Harry Potter and Disney - something that has seeped its way into her own brand. 

Hola chica, I'm Ami.

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  1. David says:

    This is really interesting, Ami.
    If I were to niche into a certain deliverable – say, website copy, for example – would I need to keep examples of other formats of copy? For example, would there be much point in having a section for blog content if I never plan on writing it or offering it as a service?

    • Ami Bolt says:

      Hi David,

      Thanks so much for leaving a comment and asking this question!

      My advice would be: you don’t need to collect specific formats of copywriting exclusively. You should, instead, focus on the goal of the writing.

      If, for example, you were writing website copy, there are lots of blogging techniques that you could leverage and use in your work. So, I massively recommend you collect swipes from all different types of backgrounds, industries, and formats.

      I hope that helped? Thanks again for asking the question!


  2. […] other people, research, run an active social media channel, continue learning, build an email list, keep a swipe file, and blog at the same time. Surely there aren’t enough hours in the […]

  3. […] that’re easy to find. Use it as a content calendar, a client portal, or somewhere to create a swipe file. The possibilities are […]

  4. […] My recommendation? Start building a copywriting swipe file. […]