Be a Better Copywriter With These 5 Easy Hacks

Every copywriter worth their salt will never believe they’re the best copywriter in the world. It’s not as linear and black and white as that. Because there’s always more to learn in the world of copywriting. In fact, in business as a whole, there’s no such thing as a ceiling. Even when you’re at the top of your copywriting game, you can still be better.

I’ve been crafting magical copywriting for over 7 years. I, in no way, say that I know everything about copywriting. Because no one does. But I know about as much as McGonagall knows about magic. So, if you’re looking to level up from Muggle to Witch in terms of your copywriting career, there are a few simple things you can do.

Here are 5 ways to be a better copywriter.

1. Take a copywriting course

I’ve done my fair share of copywriting courses. Trust me. Some are fantastic. Other copywriting courses are not worth it.

So long as you pick the right options, investing in progressing your copywriting knowledge is super beneficial. You don’t need to pay thousands of dollars to learn copywriting skills. There are some budget-friendly copywriting courses out there that’ll teach you lessons to become a better copywriter.

The only thing I would say is that many copywriting courses teach the same elements. So, every time you enroll in a new course, you’ll brush over the basics over and over again. This can feel frustrating. Especially as you’ve been a copywriter for a few years now. You already know the definition of copywriting and how to find the benefit of an offer.

But sometimes it’s helpful to take a step back and look at the industry as a beginner again. It can help you gain more clarity.

And if nothing else, it’ll show you how far you’ve come.

So, investing in a copywriting course may be an obvious method to improve your copywriting skills, but it’s worthwhile. So long as you pick the right courses, of course.

2. Network with other copywriters

Many business owners look at competition negatively. I’m keen to encourage you to view copywriting competition healthily. I created an Instagram reel fairly recently about learning and thriving from your “competition”.

Putting yourself out there and networking with other copywriters offers you the chance to learn from them. When all’s said and done, there are always going to be other copywriters. Ignoring the competition won’t change that.

So, benefit from their presence. Ask other copywriters questions. Read their content. Watch their videos. Because I do not doubt that they’ll know copywriting secrets that you don’t and vice versa.

I will warn you, however, that some copywriting groups aren’t particularly friendly. Too much peacocking for my liking, and not enough emphasis on kindness, collaboration, and helping one another. (Those are the key rules when you join my copywriter’s Facebook group, by the way).

3. Ask your clients for feedback

One of the key ways to get better is to ask for client feedback. You’ll discover that delivering feedback comes naturally to some, while others really struggle with it.

You can always download my client feedback guide that I use inside my Client Portal. Shoot them a copy and it’ll help keep their feedback constructive rather than offensive, concise, and ultimately help you become a better copywriter.

When a client gives you feedback, you’re able to zoom in on the areas that are working well, but equally the bits that aren’t working.

In the early days, before I set up a solid onboarding process, one of my key takeaways when analysing constructive feedback was that there were too many links sent to my clients. I’m happy to write about this – and I’m doing so publicly – because every single copywriter will receive comments on how their service can be better. So long as you’ve got some positives in there, everything else can be worked on.

So, based on seeing those comments crop up now and again, I did something about it. Because I want to become the best copywriter I can be.

I now have an onboarding process that I’m super proud of, and I send a massive 84% fewer links to my clients. Since implementing the changes, I’ve had no link-bombing comments, and they’ve actually praised the onboarding process consistently.

I’m telling you this not to gloat and show off – I hate show-offs – but to prove that you can take constructive criticism from clients and turn it into one of your strongest assets. And it’ll absolutely make you a better copywriter.

4. Keep a swipe file

If you’re not already doing this and you don’t buy into it, just stop. I beg of you. I beg you with my entire Hufflepuff soul. Keep a swipe file.

If the term “copywriting swipe file” is new to you, it’s essentially a portfolio of other brand’s copywriting that you believe is effective.

There’s no point in keeping a swipe file that’s just a collection of work, though. Instead, analyse the contents of your swipe file, and understand what is so effective about the pieces you’ve chosen.

Learning how other copywriters assemble their copy and the overall impact will do wonders for your copywriting progression. We learn by example. Just make sure you’re being inspired by the contents of your copywriting swipe file rather than being a copycat. (The one cat I’m not keen on.)

5. Do your research

I tell my clients that the research phase can sometimes take longer than the writing phase. To make sure you choose the right structure, techniques, formula, and language, you need to know as much as you can about the project you’re working on.

Inside my Client Portal, I have set pages for each type of research that takes place before the drafting process.

Often, copy falls flat because the copywriter hasn’t done their due diligence. Sometimes, they don’t know what areas they need to research to write super effective copy. This is massively reflected in their client’s results and data.

So, it’s important to dedicate yourself to extensive research. It’s what you know, after all.

Being a better copywriter starts and ends with you

And the good news is, you’re dedicated to being the best you can be. Why else would you be reading an article about being a better copywriter?

So, from this moment onwards, put that determination into action. Follow the 5 ways I’ve outlined to become a better copywriter, and go out and slay the day away.

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