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Your website is one of the first places potential leads will decide whether your brand is worth their time. You have less than 5 seconds to pull them in. So, why not better your odds and use a little magic?
This post walks you through how I approached Steph Honey from Dear Charlie’s website copywriting project.
Let me take you on a journey through the onboarding phase, with a window-seat view of the research phase; our final stop arriving at the drafting phase.