Nothing. Zilch. Nada. So you put it off for the 10th time this week. Or worse: you create bland, beige words that don’t capture how big a transformation your service can cause.  Whether you’re trying to write copy for your website, marketing emails, or landing pages, you just can’t do it.  Bad news is: you can’t grow your business without strategic, conversion-focused copywriting.  The good news, though, is that you’re a few clicks away from having it all.

You could talk for days about your service-based business. You fire up a Google Doc and…

Brand-owners who trusted the Ami Writes copywriting + content writing service

Emma Kinetic

I needed help with a project + Ami went above & beyond for me. Not only did she cast epic word magic but she did it so super quick !!

I will certainly be using her again. She is super talented + a very kind + empathetic young lady. Or at least, you can’t find the right ones. 

As a creative copywriter and content writer, I play with my craft. I experiment in my lab (lol, my dining table) and use copywriting to brew a 100% personalized lead generation elixir. I don’t only find the words. I bend, stretch, and paint them with colour. In short, I’m a witch.

Owner & Bodywork Therapist  - South Coast Kinetic 

social media captions

Tania Miranda

SEO Specialist, Recruitee

Our blog articles were outdated and lacking in information and because of that, a lot of them weren’t performing well or performing at all.

Investing in Ami is a no-brainer. The research to capture our brand's voice, understand the audience and product, + generally make sure the copy was top-notch was extensive, and clear in the final version. Ami’s also active in asking and responding to feedback.

She is also effective, always having everything delivered on time (if not early). 
She always goes the extra mile, providing extra support consistently. Now, post- Ami’s optimizations, our blog articles have improved in rankings and organic traffic. Communication is excellent. She provides constant updates on her workload and workflow.

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blog

seo optimisation

Steph Honey

BRAND STRATEGIST, DEAR CHARLIE

It is impossible for me to say thank you more than a million times, Ami. You have provided me with excellent service and I cannot thank you enough. I really struggled to portray my business in a way that represented who I am, who my brand is, and what my audience desired to see. For me (and most likely most women in business), business is so personal, and I really struggled with it - because I'm afraid (and know) I simply wouldn't give my brand and business the justice it deserves. In addition, I am not an expert when it comes to grammar and punctuation, while Ami is!

My upcoming website will be amazing, and you've made me feel so confident about my business!!! My brand will now be well-represented because of your copy (and obviously the design will further enhance it because we make an amazing team.)
THANK YOUUU.

WEBSITE COPY

BRAND VOICE

seo optimisation

Brenda Lee

Aesthetician & Owner of Renewing Skin

Ami was a heaven sent for my website. I was struggling with creative writing. From the moment I met her, I knew she'd take care of my needs. She was patient, genuine and professional all at the same time. I love my copy so much! Thank you Ami.

website copy

Alex Muro

Ami is amazing!! Right from the start you know exactly what to expect. And even then, Ami always over delivers. If you're looking for a writer who goes over the top, is super organized, and has a great personality, I highly recommend working with Ami!

jeweller & Designer, Owner of Engagement Designs (Now Jae Brilliance)

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email marketing

Vesta Lingvyte

It was so fun working with Ami. She is very personable. Informative. Ami explained what an "About" page really is and wrote a great one for me. She answered all my questions and gave the reasons for her answers. I am just starting and I learned a ton from her. Ami follows all the timelines, explains the process and you get no surprises except for a great copy! I can't recommend her highly enough.

Affiliate Marketer & Owner of Go Embrace Balance

website copy

Carol Miller

It was great working with Ami, she explained what an "about" page really is and wrote a great one for me. She researched well the keywords etc and a little bit of SEO. I couldn't afford the full package so the About bit was what I knew was really wrong on my website, however the website is being redone so am now going to splash out and commission her to write the home page too. She was very friendly and fun to work with, I can't recommend her highly enough.

Optician & Owner of CJM Optics + One2One Optics

website copy

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email marketing

Carol Miller

Optician & Owner of CJM Optics + One2One Optics

website copy

white paper content

email marketing

Emma Tessler

Ami has been fantastic to work with! She's detailed, timely, and very responsive to all questions & comments. Ami helped me with a copy writing task that I simply didn't have the bandwidth for. She took it off my plate & completed it better than I could have on my own. I highly recommend Ami to other overwhelmed entrepreneurs who need help with writing copy!

Social Media Strategist & Owner of Ninety Five Media

sales page copy

Jenisha Bye Ramma-Mohabeer

Ami has wonderfully and beautifully described one of my most featured product, through the magic and power of words! 

I highly recommend Ami services and God bless the kind and gentle human being residing in her soul! 

For sure, I will work again with Ami in the future.

Owner of La Relie Crafts

product descriptions

Deborah Hemsworth

I can highly recommend Ami Writes. Her enthusiastic approach to writing is not only professional but fun. She makes me want to buy my own products. I will definitely be enlisting her for future projects.

Thank you.

Owner of Poochize

website copy

Kitten T

Ami writes is truly fantastic . We use Ami writes as a contributor to our blog. We give the subject, no matter how unusual and we always receive a fun, informative and researched blog, always within time scale needed. A service we have used time and time again and never disappoints!

Community Events Manager & Blog Editor, Killing Kittens

seo optimization

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Lisa Talbot

Owner of Lisa Talbot Personal Stylist

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Charlotte Hunter

I needed a copywriter because I didn’t have the time, skills, or objectivity on the best ways to get my message across and professional focus. My business HAS to be profitable. After the Discovery Call, I felt reassured, back in control, and inspired. The main priority of my website copy project was to ensure my business stood out from a very crowed, saturated market. I’d rate the overall experience with Ami as magical. The experience was perfect. This is because it was well structured. I knew where my investment was going. She’s a pleasure to work with and she ‘got me’ very quickly. 

The best thing about working with Ami is that she understood what I wanted and needed at warp speed. There was no faffing - I have no time for faffers! 

All the copy was 100% perfect and better than I could have hoped for or expected!

Nutritional Therapist & Owner of Nutrition by Charlotte Hunter

website copy

Emma Kinetic

I reached out to Ami to help me write my social media captions. Writing captions was becoming stressful and taking up way too much time. After the Discovery Call, I was overwhelmed BUT I was keen to get going. 

The overall experience with Ami was great. It was a really strong service. I loved how Ami offered advice and training when writing my own captions. Can’t wait to use Ami’s copy service again in the near future! 

Owner & Bodywork Therapist  - South Coast Kinetic 

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Jameelah Ausset

Ami, I CRIED. 
In a good way. 

I was concerned that you wouldn’t really ‘get it’. But this sales page proves that you not only ‘get it’ but you can sell masterfully with words in a powerfully feminine way.

Owner of Free The Divine Feminine

sales page copy

Charlotte Hunter

I found Ami through Instagram to write my web copy. I didn't shop around or get other quotes because I knew immediately she would be the perfect person to move my brand forward. My instincts were right. She advised and guided me throughout the project and, most importantly, listened to my brief. And when I say she listened, she REALLY listened. Ami captured my voice and spirit in all of her copy, and due to her conscientious attention to detail, revisions were minimal. As a result, everything stayed on track, and we're already close to our third project. 

Ami, I trust you 100% with my brand and I know you will do a good job. You demonstrated this after the very first paragraph of copy you ever wrote for me.
You also listen really well to literally everything so that we don’t have to spend loads of time on the phone or sending 500 emails. Ami is a copywriting force to be reckoned with, and I know that my business will reap the rewards. She’s also an absolute joy to work with and I hope our relationship continues. Thanks, Ami.

Nutritional Therapist & Owner of Nutrition by Charlotte Hunter

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blog

seo optimisation

Rachael Hughes

Overall I’m blown away by Ami’s enthusiasm and passion for what she does. As soon as we had our call, she made me feel confident and reassured that she had all of the tools, knowledge, and creativity, to come up with a unique concept that could reflect my branding, and hopefully attract my ideal clientele. I’ve been left with OUTSTANDING, original copy, that I’m truly proud of. 😃 

The final written content/copy is everything I could’ve imagined - if not more! I was truly blown away by the copy, and the concept Ami had created so it tied in with the brand's new name. (Run Wild Studio). Now I’m feeling super confident about my rebrand, and I CAN’T WAIT to get everything up and running!

Graphic Designer and Founder of Run Wild Studio

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Liz Slyman

Where do I even start! 
I connected with Ami on a Clubhouse what feels like forever ago, and immediately knew I wanted to have her on my team at Amplihigher. Ami is an impassioned copywriter for woman owned businesses. 

She understands the deeper mechanics of copywriting and picks up nuance easily (which, in my opinion, is the ultimate sign of intelligence). Her wit and happy-go-lucky personality make her incredibly easy to work with. I’d venture to say she’s the friendliest copywriter in the UK! 

If you’re a woman-owned business looking for that word-magic, Ami is definitely your go-to. 

Copywriter - Owner of Amplihigher Agency

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Charlotte Hunter

founder of nutrition by charlotte hunter

website copy

Erin Buck

When I created my website at the beginning of my journey I never understood what things are involved. When I heard Ami give a talk about website copy I realised that I was missing out on opportunities. Ami welcomed me and was so approachable that I felt at ease instantly. Through working with Ami I have seen the level of research and planning that goes into her work and how important it is to her that you understand and like what has been written. It has been such a fun experience I am going to go back and get her to do more work for me. 

Virtual Assistant + Owner of BizzyBee

website copy

Erin Buck

founder of bizzybee + virtual assistant

website copy

BookBook 

Interaction with Ami is structured and very clear – questions about the next steps, current progress, and in general any questions that may usually arise – they have answers ore-written in the portal. Everything is thought out for you in advance, so that you don't have to worry. Ami is super attentive and courteous, every thought expressed and any feedback was taken into account!

Ami analysed, in great detail, competitor copy: their websites, social networks, reviews, literally everything! Even to me, as a person who analyses a lot of data on his competitors, some things were completely new. 
I’m seriously into in UI/UX analytics, including texts of various apps on the App Store. After reviewing 100+ of the best apps in the world for various industries, I haven’t seen such creative UX copy as Ami’s. It's just a masterpiece! My whole team is still in shock. We’re even more motivated to create functionality and design to the quality of Ami's copy. It won't be easy!

an online booking app

app ux copy

Or at least, you can’t find the right ones. 

As a creative copywriter and content writer, I play with my craft. I experiment in my lab (lol, my dining table) and use copywriting to brew a 100% personalized lead generation elixir. I don’t only find the words. I bend, stretch, and paint them with colour. In short, I’m a witch.

Word has it you can’t find the… Well, the words 

I've been about a bit

You’ll see a dramatic incline on your brand growth chart when we work together. Take your epic service + combine it with compelling copy that actually converts and there’s no other way for your stats to go but up.

Business growth

Right now, you’re embarrassed by your copy. It’s bleh. Beige. Dull. But you’re not bleh. And neither is your brand. So, let’s infuse the vibrancy & enthusiasm you have for your business. Once it’s done right, you’ll know the ideal eyeballs will hook themselves to your copy. And when you see conversion happening in real-time thanks to your words, your confidence in your business and yourself soars. 

A rise in confidence

Handing your brand over to a copywriter isn’t always an easy pill to swallow. You might be worrying about your current copy sounding different from your new copy. You might be panicking that your copywriter might not ‘get it’. Here’s the deal: I’ve been renovating women’s businesses for over 7 years now. And before that, I was an English teacher. I’m pretty damn good at listening. 

I’ve learned and used so many copywriting techniques that guarantee your website, emails, or sales page sound more like you than you do. Add in my business acumen, sales psychology incantation & marketing know-how, and we’re golden. During our time together, everything revolves around you. I guarantee you’ll never have felt so seen + heard. 

FEELING SEEN & HEARD

I promise, once you’ve signed off your copywriting and you’ve gone live, you’ll love it so much that you’ll want to share it 24/7. Even though your copy is written for your ideal client, you’ll want to show everyone - from your partner to your mum to your mailman. Even your fur babies. 

A long-lasting rush of brand pride

When you’re stuck on a task or you can see your efforts aren’t converting, it’s 100% understandable to feel down and question your brand’s capability. Truth is: copywriting is hard. I’ve spent over $50K learning how to master this art + how to balance creativity, psychology, and sales strategies to make conversion happen. I’ve poured out my life savings (RIP to me when my partner actually does the maths) to become a copywriting Dumbledore. By outsourcing and knowing your copy is in safe hands, you’ll reignite the spark you had for your brand. And you’ll never doubt its power again. 

A reignited spark for your strengths

Whether you’ve pressed pause on creating your website, setting up your marketing emails, or launching your new digital product because you’re DREADING writing the copy, hiring a copywriter (aka me) pushes you into the present. No more putting it off. Now you’ve got the right words, give yourself permission to let your business grow. Welcome that relief, because you know you’re heading toward bigger and better opportunities. 

Uncontrollable relief

My copywriting is all about relatability. The references I use to get your ideal client nodding and saying ‘omg, this was literally written for me’ are formed because of so much research. As in: Joe Goldberg levels of research. Without the murder, obvs. 

Your copy will be written to provoke a feeling. Logic tells. Emotion sells. So, let’s pull some heartstrings + open some wallets, shall we?

Heightened emotions

And it just so happens I’m firing up the cauldron. Fancy a brew or two?
ps: Side effects WILL include:

Clear, choppy, creative copy
- the potion every female business owner needs

Which fem-preneur are you?

I know why copywriting is important, and I want to learn how to write good copy. But I don’t have the budget right now to invest in a copywriter. I need to learn how to write decent copy for free.  

It feels like my words are working against me. I need a copywriter to wave a magic-wordy wand and transform drab words into sunshine, rainbows + lollipops. 

I’m a copywriter but I’m new. I have no idea where to start. I’m overwhelmed and I don’t think I’ll ever be able to make this work.

I’ve been crafting creative copywriting to scale businesses for 7+ years. 

Like you, I’ve got lots of name tags: 

Book Lover, Tea-Guzzler, Brilliant-Baker, Disney Princess, Cat-Momma + Hufflepuff Queen.

But my fave, by far, is my content & copywriter title. 

Every time a businesswoman books a Discovery Call, I feel blessed. Because, not only will we build a brand that can scale through the ceiling, but we’re changing the statistics for the better. We’re making a world where your daughter, sister, granddaughter - they can all thrive without the social ‘rules’ getting in the way. Click ‘Ami’s Story’ so I can explain how together, we can build a better world for your business and womankind.

Hola, chica. I’m Ami. 

Free website spells to engorge your traffic + turn your brand into gold

Just hit the button below and pop in your deetz. Then, I’ll send an owl to your inbox with your free spellbook. And just like magic, it appears (almost) instantly.

Download your copy of The Website Copy Spell Book. We’ll chat about layered benefits, creating wordy art, and dragons. 

Your website is one of the first places potential leads will decide whether your brand is worth their time. You have less than 5 seconds to pull them in. So, why not better your odds and use a little magic?