Ami Writes

Hello, you goal getter.💕 

I’m Ami and I’ve been creating copy & content for #bossbabes like you for almost 5 years now.

I’m a ma-hoo-sive Harry Potter fan and I’m a Hufflepuff through and through.

(BTW: Hufflepuffs are known as ‘patient’ and ‘loyal’)

I’m also an ex-English teacher and have this, (somewhat unhealthy), obsession with words.

I’m all about getting to know you as a person and what makes your biz tick.

I’m in love with watching my clients’ sales sky rocket thanks to the copy & content I create.


“Words are, in my not-so humble opinion, our most inexhaustible source of magic, capable of both inflicting injury and remedying it.”

Dream Dinner Party

Have you ever played the “dream dinner party” game where you have to pick 3 people to attend your perfect get together?

Some pick Sylvia Plath. Some pick Audrey Hepburn. Some (okay, most) pick Beyonce. 

As a writer, I look up to brands. They promote their business through making their company a person. 

  • Virgin: The brand voice spreads widely across all the areas of the Virgin company. It’s humorous and cheeky, and so entirely human.
  • Friskies:  I cannot express how much I love Friskies’ tone of voice. Completely unique in it’s writing style (from the point of view of a cat), Friskies encompass everything we know (very little) and love (very much) about our feline friends. 
  • Missguided: I love girl power, and Missguided ooze ‘boss’ in their copy and content as easily as breathing. Modern with a splash of rebellion, the company speaks directly to its target audience. 

My Approach

Interested in working together?


I’m really big on discovering your brand voice. 

To me, this is one of the most important ingredients to mix up a delicious copy-tini.

So, you’ll be asked to fill in a creative brief that’ll tell me exactly WHO your biz is.

We’ll discuss what’s already working, why it’s not quite there yet and a plan of action moving forward.

Then I’ll write your copy.

We’ll have weekly review meetings, our own project calendar and you’ll be given 24/7 access to me and my writer’s brain.

boss babe

Why do I need a copywriter?

I’ve watched so many business owners, who were once full of ambition and big dreams, plummet into the deep holes of ‘I can’t do this’ and ‘surely, it can’t be THIS hard’. 

Newsflash, babe:

It really is this hard.

Well. It is without a copywriter. 

You need a professional to outline the benefits of your products or services in a way that guarantees conversion.

You need a copywriter who uses tried, tested & proven strategies to help you build a presence and make money.

That’s why you launched your biz in the first place, wasn’t it?